The exposure to terrifying facts and the anticipation of being scared stimulates us mentally and physically; it produces adrenaline, heightens sensations and provides a surge of energy.

Ghost and horror stories allow the reader to experience alternative realities, providing a sense of adventure. It feeds a sense of curiosity and provides readers with a descent into the dark part of the human psyche.

To enjoy horror stories, the reader needs to feel; that evil cannot escape the pages or the TV screen. Consuming horror gives a sense of being in control of dangers that exist in the real world.

A look at box office data from 82 countries revealed that the consumption of horror differs, varies with economic development. Individuals from countries with a higher GDP per capita consumed horror movies to a greater extent, this was not observed for other movie genres such as romance. One possible explanation could be that limited financial resources degrade the psychological protective frame needed for horror enjoyment. Naturally, cultural norms and religion are also at play.

Infographic: Chills and Thrills: Where Horror Rules the Screen | Statista You will find more infographics at Statista

Once the horror story is over, readers can relax. The heightened awareness during a horror experience is replaced with a sense of relief after a positive conclusion (evil is defeated), triggering the release of endorphins in the brain, leaving the reader relaxed and refreshed.

Now please enjoy our exhibition. Why not tell us about your favourite horror or ghost story?